Been reading two separate things today that caught my attention for selling that ol' commodity music!
Two new ways to sell music - Via a hybrid vinyl-MP3 combo platter and on an embeddable T-shirt! Whaddya think?
First from Fortune Small Business:
"Like many music retailers, Nathaniel Bernier was getting squeezed. His store, Wild Rufus Records, in the seaside town of Camden, Maine, was selling fewer CDs. It was suffering as a result of the music industry's broader woes - CD sales nationwide were down a steep 17.5% last year. So Bernier, 35, came up with a solution that married convenience with cool. He decided to focus on selling old-school technology - vinyl records - bundled with pass codes that allow customers to download MP3 versions of the same songs when they get home. For audiophiles, it's the best of both worlds: the rich, analog sound of vinyl for home listening and a digital version they can take anywhere. Bernier was attracted by the profit margin: A Ben Folds Five hybrid set, for example, retails at $24, a substantial markup on the $15 Bernier pays for it. "I sell what makes people happy," he says. "They're going to want that experience no matter what the economy does."
Second from the good kids at Girlie Action:
"Mos Def is the first artist to release a new CD in T-Shirt Format; Four More “Mix Tees” and several new artist tees coming this fall. Within weeks of launching The Music Tee, an innovative new T-shirt that literally weds music and fashion by embedding digital music in the shirt, clothing label LnA is pleased to announce the second shirt in their new series -- and the first “artist” shirt -- The Mos Def Music Tee, containing the new Mos Def album, The Ecstatic. The shirt was produced in collaboration with Downtown Music and music innovator Invisible DJ, and will available for purchase beginning July 7.
The Original Music Tee, a “mix tape” shirt containing “album art” on the front and a play list on the back, features such up-and-coming artists as The Asteroids Galaxy Tour, Alice Russell, Theresa Andersson, WAZ, Magic Arm, Lettie, Passenger, Holmes, Amy Kuney, Charlie Mars, The Silent Years, Mason Proper, Nive Nielsen and Afternoons. Each shirt also has a hang-tag printed with a URL and a unique code allowing the purchaser to download the play list. Several more shirts will be added to The Music Tee Collection in the fall, including several artist shirts and four “mix tape” shirts being created exclusively for fashion retailer Shopbop."
What other innovative ways have you found people thinking about getting music to people? Leave it in the comments. My fave way has always been the old 'Chip in the Head' that we're all gonna have eventually to download music, movies, lovers, recipes, children, you name it.... Call me crazy.